I’m a Senior Designer and Design Team Lead with 15+ years of experience turning complex problems into clear, user-centered design - from brand systems and product websites to full portfolio rebrands.
At MobiSystems I led a cross-functional design team, owned a full portfolio rebrand across 10+ products, and drove a 30% performance improvement on Google Play through A/B-tested creative. I also founded Birdies Nerdies - an illustrated outdoor lifestyle brand - where I own everything from brand strategy to product manufacturing.
Clients I have worked with over the years.
Recommendations
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“I worked very closely with Milena on a complete overhaul of the MobiSystems brand, design system, website, and all marketing assets. She is an absolute pleasure to work with. She's very proactive, collaborative, and customer-centric. She has a great eye for design and is able to take minimal direction and half-crafted ideas and turn them into tangible, beautiful designs that capture the essence of the brand and engage consumers. She has a wonderful energy and positivity, and I would love to work with her again."
Ann Biddlecom
Brand & Communication
Manager, MobiSystems Inc. -
“I’ve had the pleasure of working with Milena as a Marketing Design Lead, and she has made a huge impact on the team. Her strength lies in clear direction, structured problem-solving, and keeping the team aligned and motivated. Milena gives thoughtful, constructive feedback that helps everyone improve, and her strong task management skills keep projects running smoothly. She’s also a great communicator, making collaboration easy and effective.”
Veselka Velinova
Senior Product Designer &
Lead, MobiSystems Inc. -
“I had the pleasure of working with Milena, our design team lead, and I can confidently say she is an exceptional team player and leader. From the start, Milena took the time to introduce me to our work processes with remarkable patience and clarity. Her collaborative approach not only eased the pressure of the work environment but also fostered a supportive and creative atmosphere. Milena's leadership style is truly inspiring—she takes her role seriously and genuinely cares about everyone on the team.”
Alberto Yordanov
Senior Motion Designer,
MobiSystems Inc. -
“Working with Milena over the years was an enriching and enjoyable experience. Through my over 15 years of writing content, she's hands down the person I've collaborated with most, producing an enormous body of work in the process. Close alignment between designers and writers is key to producing quality work, and the understanding Milena and I shared will be the standard by which I compare all future collaborations with designers. Positive, creative, respectable, and organized, I always knew I could rely on her.”
Simeon Florev
Copywriter & Content Writer
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"What first impressed me about Milena was her diligence and attention to detail. No matter if it was a promo for a small business, or a nationwide integrated campaign for a large multinational company, she would craft every deliverable with utmost care and admirable dedication. A natural team player, she would always go an extra mile to make an inspired and meaningful contribution to any project. From my experience with Milena, she would be a valuable asset to any creative team, and I highly recommend her for freelance or permanent roles in web, mobile, and UX design"
Mihail MinchevCopywriter and General Manager,
Amexy inc., Sofia
About Me
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As a Senior Designer and Marketing Design Team Lead, I excel in crafting visual identities, creative strategies, and user-focused designs. I’m a versatile Multidisciplinary specialist eager to learn and deep dive into UI/UX Design, combining my broad skills with a focused passion for creating exceptional user experiences.
I’m a team player who believes that the foundation of success is in asking the right questions and collaboration. -
Excited to collaborate, ideate, learn, create, and inspire each other as we push boundaries in design!
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Let’s brainstorm and combine visuals and words to craft compelling stories that captivate and inspire!
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Excited to collaborate and turn data into designs that deliver results—here's to a seamless journey of innovation!
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Let’s collaborate to bring designs to life with seamless functionality and a user-first approach!
Experience & Education •••
Experience & Education •••
Senior Web Designer
Tiebreak Solutions, Sofia
12.2025 - present
As a Senior Web Designer I Lead web and digital experience design initiatives across company platforms. Design and maintain conversion-focused web experiences, landing pages, and digital assets. Manage website content updates, visual consistency, and UX improvements across platforms.
Freelance Designer
Located in Sofia
02.2025 - present
As a freelance illustrator and brand consultant, I help clients shape visual stories, illustrations, and clear brand direction. My work blends creativity with strategy to help brands communicate with confidence.
Senior Marketing Designer
MobiSystems Inc., Sofia
01.2025 - 02.2025
As a Senior Marketing Designer, I craft impactful visuals and campaigns that drive brand growth, enhance audience engagement, and align with business goals.
Marketing Design Team Lead
MobiSystems Inc., Sofia
12.2022 - 01.2025
As a Marketing Design Team Lead, I’ve honed my ability to create impactful campaigns, lead a creative team, and align design strategies with business goals, achieving measurable results in brand growth and engagement.
Senior Marketing Designer
MobiSystems Inc., Sofia
03.2019 - 12.2022
As a Senior Marketing Designer in a product company, I’ve developed expertise in crafting strategic, visually engaging campaigns that boost brand visibility, drive customer engagement, and achieve measurable marketing success.
Art Director
Amexy Inc., Sofia
07.2014 - 03.2019
As an Art Director in a digital agency, I’ve refined my leadership skills, fostered creative collaboration, and delivered innovative visual solutions that align with brand vision and drive impactful results.
Education 👩🎓
I hold a Master's Degree in Product & Industrial Design from the Technical University of Sofia.
Over the years, I’ve earned certifications like “AI for Designers” by IxDF, "Foundations of User Experience (UX)" by Google and "Design to Delight Every Generation, from Gen Z to Boomers Master Class" showcasing my commitment to mastering design strategies and creating impactful user experiences.